Before diving into the detailed analysis of business problems or data investigation, we will define a number of important concepts through a series of briefs.

These briefs will aim to explain the basics and clear the pathway for further discussions.

Brief on biases

Biases are something to be aware of in any analysis.

Early in our life we start to shape our comprehension of the world through our own perception. We tend to see the colours that suit and soothe us. We look for things that make sense quickly and tend to avoid those that take time. We are interested in something that “feels right” and ignore anything that causes some level of discomfort.

All of these are just a result of our views, opinions or putting it simply, are our biases.

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